BuzzCompany Debuts E-Community SoftwareNew York technology provider BuzzCompany.com this week launched a new e-commerce software product that aims to meld discussion forums with targeted marketing, commerce and affiliate models through its touted e-community features.
The BuzzPower 3.0 Website Edition claims to bring buyers and sellers closer in a community environment with features such as permission marketing and loyalty points capabilities, market research applications that track member participation, profile-based direct marketing that keeps tabs on user fields and e-commerce functions like reviews and ratings.
"This community software is designed to turn browsers into buyers [and] we're trying to facilitate that process," said Zor Gorelov, president/CEO of BuzzCompany, adding that his company had already customized the product for CNBC.com and Multex Investor.
BuzzPower 3.0 is compatible with other Web applications, including online catalogs and auction software, and can blend with the look of the site that uses the application, the company said. Priced upward of $695, it works for both business-to-consumer and business-to-business dot-coms.
Using the software, online marketers can better target prospects, communication with existing customers and attract new business, the company said. It can be scaled, branded and customized, and was built from user feedback in May that led to downloads by over 25,000 developers and sites.
Alluding to the software's ability to introduce contextual advertising, offers and other opt-in promotions pop up near relevant content, Gorelov said BuzzPower 3.0 aims to make online communities or discussion groups "revenue-centric and not cost-centric."