BuyMedia Purchases Tapscan

Share this article:
BuyMedia Inc., a Web-based company that lets media buyers and broadcast firms negotiate advertising sales, said yesterday that it has agreed to acquire software firm Tapscan.


Financial terms were not disclosed.


The announcement marks BuyMedia's second major acquisition in six months as it tries to gain market share for the online transactions of broadcast ad sales.


Tapscan, Birmingham, AL, has installed its sales software in 90 percent of the TV stations and cable systems across the country. In April, BuyMedia bought Marketron, a company that has developed sales software for 80 percent of the nation's radio stations.


BuyMedia, Burlingame, CA, has connected the stations using Tapscan or Marketron to its Web site, widening its marketing selections available for media buyers.


The Tapscan purchase shows BuyMedia is dedicated to providing a Web site for marketers in the broadcast and cable media, said Christopher Todd, analyst at Jupiter Communications, New York.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.