Direct Line Blog

Buying into the 'Eat, Pray, Love' hype

Share this article:

I have to admit, I wasn't running to the nearest theater to see Eat, Pray, Love — especially since I had written a few articles about the film from a marketing perspective. I didn't want to buy into the hype.

In fact, I had gotten turned off to the film. I'd see the movie poster with Julia Roberts — gelato cone in hand — and roll my eyes.  

But, a friend of mine invited me to see it last week. The prospect of seeing it for free made it much more viable.

I chuckled to myself waiting to sit through two hours and 15 minutes — two hours and 20 minutes with credits, as the theater manager pointed out — of Hollywood at its commercial finest.

You know what? I actually liked it. Really liked it — tepid reviews and all.

I laughed. I cried. I loved that James Franco was in it.

I related to it on a few levels, having spent a good deal of time abroad myself.

At times, I am one of those travelers who tries to avoid places over-run with tourists. But, I have to keep reminding myself it's popular for a reason. There's something that draws people to it — much like a Hollywood blockbuster film.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?