Buying into the 'Eat, Pray, Love' hype

Share this article:

I have to admit, I wasn't running to the nearest theater to see Eat, Pray, Love — especially since I had written a few articles about the film from a marketing perspective. I didn't want to buy into the hype.

In fact, I had gotten turned off to the film. I'd see the movie poster with Julia Roberts — gelato cone in hand — and roll my eyes.  

But, a friend of mine invited me to see it last week. The prospect of seeing it for free made it much more viable.

I chuckled to myself waiting to sit through two hours and 15 minutes — two hours and 20 minutes with credits, as the theater manager pointed out — of Hollywood at its commercial finest.

You know what? I actually liked it. Really liked it — tepid reviews and all.

I laughed. I cried. I loved that James Franco was in it.

I related to it on a few levels, having spent a good deal of time abroad myself.

At times, I am one of those travelers who tries to avoid places over-run with tourists. But, I have to keep reminding myself it's popular for a reason. There's something that draws people to it — much like a Hollywood blockbuster film.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Trick or Treat: It's Christmas

Trick or Treat: It's Christmas

Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

The Stars of Search Award winner reveals his secrets to search marketing success.