Buying Begins at Media Auction Site

Share this article:
Media Auction, San Diego, last month began online auctioning at its site, www.MediaAuction.com, for 30- and 60-minute periods of TV broadcast time for infomercials to DRTV agencies and marketers. In less than a month, Media Auction said it has close to 100 buyer members. Auctions, which are conducted online in real time, will close each business day at 3 p.m. EST.


Media Auction said more than 175 stations and five national cable networks have signed up to offer air time. Stations from markets such as Los Angeles, San Francisco, New York, Denver, Las Vegas and Miami have taken part.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.