Buy.com Improves Navigation

Share this article:
Buy.com recently upgraded its Web site, including improvements to its search engine to conduct more precise word searches.


Other upgrades involve major product channels getting their own pull-down menus. Viewers can click on one of the subcategories so they can be taken directly to their area of interest.


In addition, viewers can click on an "Accessories" button located near each product and see additional items that can be used with the product.


The changes were made after the bargain retail site received feedback from customers and focus groups. Buy.com, Aliso Viejo, CA, offers sporting goods, books, consumer electronics, computers and a variety of other products.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.