Buy.com Improves Navigation

Share this article:
Buy.com recently upgraded its Web site, including improvements to its search engine to conduct more precise word searches.


Other upgrades involve major product channels getting their own pull-down menus. Viewers can click on one of the subcategories so they can be taken directly to their area of interest.


In addition, viewers can click on an "Accessories" button located near each product and see additional items that can be used with the product.


The changes were made after the bargain retail site received feedback from customers and focus groups. Buy.com, Aliso Viejo, CA, offers sporting goods, books, consumer electronics, computers and a variety of other products.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.