Buy.com Improves Navigation

Share this article:
Buy.com recently upgraded its Web site, including improvements to its search engine to conduct more precise word searches.


Other upgrades involve major product channels getting their own pull-down menus. Viewers can click on one of the subcategories so they can be taken directly to their area of interest.


In addition, viewers can click on an "Accessories" button located near each product and see additional items that can be used with the product.


The changes were made after the bargain retail site received feedback from customers and focus groups. Buy.com, Aliso Viejo, CA, offers sporting goods, books, consumer electronics, computers and a variety of other products.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.