Buy.com, E-trade Marketing Push Offers Investors $100

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Internet retailer and e-commerce portal Buy.com has signed a marketing agreement with an Internet investment company E-trade Group Inc., that offers Buy.com customers a $100 gift certificate when they open a trading account with E-trade with a minimum investment of $1,000.


Under the agreement, Buy.com (www.buy.com) will promote e-trade (www.etrade.com) to its customers through a variety of branding efforts on its Web site as well as regular e-mail news announcements.


The gift certificate will be redeemable against a variety of goods and services within the seven stores: Buycom.com, Buysoft.com, buybooks.com, buyvideos.com, buymusic.com, buygames.com and buysurplus.com.

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