Buy.com Boosts Electronics Offering 300 Percent

Share this article:
Retail site Buy.com said yesterday that it has increased the number of consumer electronics it offers by 300 percent because of a recent deal with electronics wholesaler DBL Distributing.


Financial terms of the deal were not announced.


DBL Distributing, Scottsdale, AZ, offers electronics from more than 50 categories. Buy.com, Aliso Viejo, CA, has reported more than 3.5 million customers since it was founded in 1997.


"Our customers rely upon us to offer the broadest selection of today's most popular consumer electronics products," said Brent Rusick, senior vice president of technology and operations. "DBL Distributing significantly enhances our consumer electronics mix with a complete assortment of brand-name accessories and related products."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.