Buy me some peanuts and...data privacy?

Share this article:
A-Rod should have just used Wii-Fit. Seriously. It worked for Padres reliever Heath Bell. The pitcher credits his cartoon-icon-self for the change. 

"[The game] said I was obese," Bell said. "If you're obese, it makes (your character on screen) obese. I was disappointed that I was that big. I literally took the game to heart."

The only differene between A-Rod today and A-Rod three weeks ago (assuming he hasn't juiced since 2003, as he says) is that now the world is privvy to some insider info. Same guy, just more exposed and a different public perception because of a data breach. Next thing you know he'll cancel his facebook account and in six years, that data will be on the back pages, too. And I'll be OK with that, too.

Should I feel guilty for cheering on a breach of privacy? Should I feel guilty about hoping the anonymity of 103 other guys is also violated, and sooner rather than later? After all, these guys are the ones who committed the heinous act - more heinous, to me, than the people responsible for the breach. This isn't hackers getting at a retailer's credit card data, mind you. The data isn't inaccurate - it's just that it paints a different picture of the individual than the individual might have of themselves, which is great when your Mii avatar gets you to drop a few pounds, but I guess it's a real bummer when it keeps you out of the Hall of Fame. There's just a thin line between transparency and invasion of privacy, I suppose.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...