Butler, Shine Buys SF Interactive

Share this article:
In another agency consolidation, Butler, Shine & Stern bought San Francisco-based SF Interactive for an undisclosed sum.


Though SF Interactive will retain its identity, its operations will be integrated within the newly named Butler, Shine, Stern & Partners. The headquarters will be Butler, Shine's Sausalito, CA, base.


The acquisition comes almost two years after Butler, Shine bought design consultancy PenaBrand.


Founded in 1997, SF Interactive will continue to offer online, direct marketing and analytic services to clients like Cisco Systems, WindRiver, Weider Publications, Adaptec and VeriSign.


Butler, Shine has worked on accounts like Borders Books & Music, Noah's Bagels, Comedy Central, Amnesty International, Weider Nutrition, Anheuser-Busch Cos. and the San Francisco Jazz Festival.


Both agencies have collaborated in the past few years. SF Interactive founder/CEO Bruce Carlisle will continue to head that division while assuming the new title of president for Butler, Shine. Greg Richey, chief operating officer of SF Interactive, will get that post at the acquiring agency.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.