Butler, Shine Buys SF Interactive

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In another agency consolidation, Butler, Shine & Stern bought San Francisco-based SF Interactive for an undisclosed sum.


Though SF Interactive will retain its identity, its operations will be integrated within the newly named Butler, Shine, Stern & Partners. The headquarters will be Butler, Shine's Sausalito, CA, base.


The acquisition comes almost two years after Butler, Shine bought design consultancy PenaBrand.


Founded in 1997, SF Interactive will continue to offer online, direct marketing and analytic services to clients like Cisco Systems, WindRiver, Weider Publications, Adaptec and VeriSign.


Butler, Shine has worked on accounts like Borders Books & Music, Noah's Bagels, Comedy Central, Amnesty International, Weider Nutrition, Anheuser-Busch Cos. and the San Francisco Jazz Festival.


Both agencies have collaborated in the past few years. SF Interactive founder/CEO Bruce Carlisle will continue to head that division while assuming the new title of president for Butler, Shine. Greg Richey, chief operating officer of SF Interactive, will get that post at the acquiring agency.


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