*BusinessWeek Online Chooses ClickAction for E-Messaging Services

Share this article:
ClickAction Inc., Palo Alto, CA, a permission-based e-mail marketing vendor, is expected today to announce that BusinessWeek Online has selected its e-mail relationship management services to help the publication build increasingly profitable one-to-one relationships with hundreds of thousands of online subscribers.


BusinessWeek Online said it would send several million highly customized electronic newsletters to several hundred thousand subscribers who have requested information on specific subjects.


"We reviewed several e-mail marketing firms and felt that ClickAction had the best technology and management team to fit our needs," said Andrew Portnoy, marketing director at BusinessWeek Online.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.