BusinessWeek Digital Edition Retains Crossbow

Share this article:
McGraw-Hill Cos.' BusinessWeek chose Crossbow Group LLC, Westport, CT, to handle marketing initiatives as part of an effort to increase the subscription base of the magazine's digital edition.


The agency will create, execute and measure the effectiveness of online acquisition, retention and reactivation campaigns for BusinessWeek Digital Edition. Crossbow is its first agency.


The Digital Edition mirrors the print weekly BusinessWeek in look and editorial content, with automatic online delivery of each issue as the print magazine hits newsstands. BusinessWeek is based in New York.


"The challenge is building the subscriber base beyond the early adopters who are the Digital Edition's current readers," said Jay Bower, president of Crossbow. "Additionally, we need to 'socialize' this new way of receiving and processing BusinessWeek."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...