Business.com Gets $10M Funding

Share this article:
Business.com said this week it received a $10 million round of funding from Benchmark Capital.


The funds are earmarked for expanding Business.com's business-to-business search engine by adding to its sales staff and improving its user experience. Business.com got a $61 million investment in September 2000 from media giants such as Pearson, McGraw Hill, Cahners and Primedia.


The Santa Monica, CA, company made a splash in 1999 when it bought the business.com domain name for $7.5 million. After suffering through the dot-com downturn during its original incarnation as a business-information portal, Business.com shifted its model to BTB paid search in late 2001.


Like paid search innovator Overture Services, Business.com began operating a pay-per-click model focused on business-related searches. Since then the site has quietly grown to create a searchable index broken into business product and services categories. Business.com boasts 5,000 advertisers, ranging from IBM to small businesses. It has a 40-cent minimum bid.


Business.com CEO Jake Winebaum said the company hoped to increase the 50 percent share of traffic it receives from its own site. The rest of its traffic arrives through distribution agreements with sites such as Forbes.com, BusinessWeek Online and Internet.com.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.