Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

 Business To Business

Delivered: B-to-b direct mailers

January 01, 2012

What's in our mailbox this month: B-to-b direct mailers
 

B-to-b brands reshape online checkout

January 01, 2012

Several b-to-b merchants are taking their cue from consumer-oriented e-commerce sites to provide business customers with a friendlier, streamlined online buying experience.
 

Staples revamps b-to-b e-commerce site, reports net sales increase

November 16, 2011

Staples, Inc. launched a new e-commerce site for its b-to-b division, Staples Advantage, said Laura Brooks, VP of b-to-b e-commerce at Staples. The new site is designed to feature faster and easier search navigation, alternative product recommendations and enhanced site customization, among other changes.
 

Borenstein Group acquires Q2 Marketing

September 06, 2011

Digital agency The Borenstein Group has acquired Q2 Marketing, a digital and direct marketing shop. Borenstein Group will incorporate Q2 into its brand by the end of this week, said Gal Borenstein, CEO and founder of the agency.
 

Salesforce.com makes Chatter free, purchases two Super Bowl spots

February 01, 2011

When CRM company Salesforce.com does something, it typically does it bigger than everybody else. For example: after industry rival SAP got Al Gore to keynote its 2010 SapphireNow event, Salesforce.com got Mr. William Jefferson Clinton to keynote its 2010 DreamForce event.
 

Harte-Hanks expands IT database

June 16, 2010

Direct marketing services provider Harte-Hanks announced this week that it has expanded its CI Technology Database to help business-to-business marketers segment and target US IT decision makers. The database now includes information about 4 million business locations.
 

The best engagement is cross-channel

Gary Halliwell, CEO, NetProspex May 03, 2010

As CEO of a fast-growing sales and marketing contact database, I scan TweetDeck and other social media business platforms each morning to find what exactly digital marketers are saying about us, our competition and the industry. It has become impossible to imagine running a business without this level of access and transparency.
 

Salesforce.com buys Jigsaw for $142M

April 21, 2010

Salesforce.com acquired business data company Jigsaw on April 21, in a bid to compete in the data services arena. The $142 million deal is expected to close in the second quarter of fiscal year 2011, which begins on May 1 of that year.
 

New York Times takes on Journal in business-to-business campaign

March 15, 2010

'The New York Times' launched a business-to-business campaign on March 15 to promote its reach among women, professionals and art enthusiasts in the New York market compared to the rival 'Wall Street Journal.'
 

RBI combines Mardev, DM2 marketing divisions

March 03, 2010

Reed Business Information merged its international business-to-business marketing division, UK-based Mardev, with US counterpart DM2 on March 2. The combined division will operate under the name Mardev-DM2.
 

MeritDirect gets Neutron b-to-b list

January 06, 2010

Neutron Industries, a provider of cleaning products for businesses, awarded MeritDirect management of its mailing list on January 1. The previous manager was Direct Media.
 

Government credit hasn't dried up

Mark Amtower, founding partner and lead consultant, Amtower & Co. January 04, 2010

Many business-to-business direct and multichannel companies are missing a huge opportunity to target government business. Government business is there, it doesn't go away, and while not recession-proof, it's the next best thing.
 

Sports themes score for b-to-b

November 09, 2009

Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise.
 

One-to-one marketing requires data commitment

August 17, 2009

Business-to-business marketer Janus Capital Group launched a Web site last month as part of a digital strategy to reach customers and prospects one-to-one.
 

Sinclair Oil, InfoPrint deal brings transpromo to b-to-b space

August 10, 2009

In one of the first significant applications of transpromo techniques in the business-to-business arena, Sinclair Oil Corp. has chosen InfoPrint Solution Co.'s transpromo software to drive usage of a fuel and expense card for truckers. "This is significant to see relevant content being used in this way move into the b-to-b space," said Lee Gallagher, manager of direct marketing solutions at InfoPrint.
 

Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy?

July 20, 2009

With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget.
 

Harte-Hanks adds IT data to Demandbase platform

July 14, 2009

Demandbase, a SaaS database marketing platform, has added Harte-Hanks' Market Intelligence Technology Database to its offering. Harte-Hanks' data, which includes IT professionals and business decision makers from about 600,000 companies, is collected and verified through telephone and Web-based interviews. Including 325,000 names from the Harte-Hanks data, Demandbase is adding 3 million new business contacts to its database.
 

Worldata bringing NetProspex database to market

July 14, 2009

NetProspex, a user-generated directory of business contacts, has tapped Worldata as its list management company. Effective immediately, Worldata manages postal, e-mail and telemarketing lists for NetProspex. The lists are new to the market.
 

InfoGroup scoops up Experian's business database

July 09, 2009

In a major move, two database industry competitors are now teaming up, DMNews has learned. InfoGroup has acquired Experian's National Business database and announced the deal to clients on July 7. The financial terms of the deal were not disclosed, but the partnership will involve Experian reselling InfoGroup's data.
 

Deluxe adds to customer base with acquisitions

July 09, 2009

Deluxe Corporation, which provides customer loyalty and retention programs and other marketing services as well as promotional products and printed items to small businesses and financial institutions, has announced two acquisitions intended to expand its small business Web services customer base. Deluxe's Hostopia unit has signed a definitive agreement to purchase certain assets of Aplus.net and completed the purchase of search engine marketing firm MerchEngines. Deluxe will pay approximately $30 million for these companies.
 

How to target the wealthiest buyers

Michael Gale, CEO, Strategic Oxygen July 01, 2009

While many financial institutions are struggling, one sector remains hot: wealth management. Targeting prospects with dollars to manage is critical to success and, at the same time, more difficult than ever because people are looking to new influencers and new sources of information to help them make investment decisions.
 

Inside search: Finding the C-suite

June 22, 2009

CEOs and other high-ranking executives are some of the most active Internet search users at large companies, according to a study released last week by Google. The survey, done in conjunction with Forbes Insights, gathered responses from 354 executives at US companies with annual sales of more than $1 billion. Of the senior executives interviewed for the survey, 92% said that searching online was a valuable source of business information, and more than half said they preferred to do the searching themselves, rather than delegating the work to others.
 

Microsoft's click fraud suit applauded by Internet advertisers

June 18, 2009

The impact of Microsoft's lawsuit against a trio suspected of carrying out a massive click fraud scam remains to be seen, but experts who follow online advertising welcomed the action and voiced hope that the case would deter people who routinely manipulate clicks on Web ads.
 

Financial industry group goes deeper into data

June 11, 2009

The Bank Administration Institute (BAI), a research company serving the financial services industry, has tapped DataMentors for data processing services. DataMentors is providing BAI Research with its DMValiData and DataFuse software, which the firm will use to help create its diagnostics and reports for member banks.
 

New magazine targets frozen and dairy grocery industry

June 09, 2009

Highlighting the continued strength of the grocery industry, a new magazine for buyers and sellers of frozen and dairy products will launch this summer. Frozen and Dairy Buyer, slated to debut in August, will target buyers of frozen and dairy foods at the supermarket HQ level and those involved with the sale of such products to consumers, as well as some manufacturers.
 

Echo awards judging features firsts in green marketing, award organization

June 01, 2009

The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award.
 

BPA names new chair, adds to board

June 01, 2009

BPA Worldwide has named Gaye Sussman its chairman for 2009-2010 and elected five new members to its board of directors. BPA president and CEO Glenn Hansen will report to Sussman, and she will oversee board meetings and sit on the executive committee of BPA.
 

Act prompty on leads for better conversions

Sergio Alvarez, COO and founder, Ai Media Group May 29, 2009

There has been a longstanding debate over whether to immediately act on leads or to nurture them before handing them off to sales. While it is understandable, there are, in practical terms, very few advantages to waiting before acting on a lead — especially in a down economy. I would like to share three quick reasons why calling leads immediately will better serve your company.
 

Borrell study predicts 39% drop in direct mail spend by 2013

May 28, 2009

Advertising revenue from direct mail is expected to plunge 39%, from $49.7 billion in annual spending in 2008 to $29.8 billion, by the end of 2013, according to a new forecast from Borrell Associates. If the forecast turns out to be right, direct mail would fall from the No. 1 position for ad revenue to No. 4, behind the Internet, broadcast TV and newspapers, the report added.
 

MeritDirect offers online shopping

May 28, 2009

MeritDirect has launched a new Web site that allows users to place orders, run counts and view data cards through an e-commerce platform. The redesigned site connects users to multiple divisions of the MeritDirect business, including list brokerage and customer acquisition and list management and also offers resources such as whitepapers.