Business Objects to Buy Infommersion

Share this article:
Business Objects, a provider of business intelligence solutions, said yesterday that it entered into a definitive agreement to acquire privately held Infommersion Inc., a vendor of information visualization and presentation software.


The all-cash transaction of about $40 million is subject to regulatory approvals and other customary closing conditions. It is expected to be completed in the fourth quarter. Infommersion, San Diego, develops and markets software that lets individuals and businesses access, analyze and share critical data in real time. It lets executives, analysts and educators devise presentations for PowerPoint, Acrobat PDF and the Web.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.