Business Objects Debuts Ithena

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Business Objects, Indian Wells, CA, has launched Ithena, a wholly owned subsidiary that will focus on the development, marketing and sales of e-customer intelligent analytic applications. Ithena will be based in San Jose, CA.


Its main product, Ithena e-Customer Intelligence 1.0, can track and exploit the value found in changing customer behavior. A number of e-businesses have chosen it as their e-BI solution, including AllAmerica.com, Aria.com, BarterTrust.com, Beyond.com, eHealthInsurance.com, Engage, GreatEntertaining.com, GoNetwork and GoTo.com

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