Business Objects Debuts Ithena

Share this article:
Business Objects, Indian Wells, CA, has launched Ithena, a wholly owned subsidiary that will focus on the development, marketing and sales of e-customer intelligent analytic applications. Ithena will be based in San Jose, CA.


Its main product, Ithena e-Customer Intelligence 1.0, can track and exploit the value found in changing customer behavior. A number of e-businesses have chosen it as their e-BI solution, including AllAmerica.com, Aria.com, BarterTrust.com, Beyond.com, eHealthInsurance.com, Engage, GreatEntertaining.com, GoNetwork and GoTo.com
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency