Business Intelligence

Will Marketers Become Intel Producers Instead of Intel Consumers?

Will Marketers Become Intel Producers Instead of Intel Consumers?

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Birst introduces 5X, a platform that allows marketers to gain access to BI via their front-end tool of choice.

Got Skills?

Got Skills?

Today's CMOs are finance- and tech-savvy business leaders. Here's what it takes for marketers to step into the C-suite.

The Top Four Data Trends in 2014

The Top Four Data Trends in 2014

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Popular trends reflect strategies helping marketers manage data and craft successful campaigns.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...