Bush Sr. Still on to Address DMA Fall Conference

Share this article:
Former President George Bush is still scheduled to be keynote speaker for the Direct Marketing Association's 84th Annual Fall Conference and Exhibition to be held in Chicago from Oct. 27-31.


Bush is expected to talk about current events, their effects on business and on global trade.


The last time Bush addressed direct marketers was in May 1997 as the featured speaker at Direct Marketing Days in New York at the Hilton.


At the time, he professed lightheartedly to know "not a damn thing" about direct marketing.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.