Burst Media Plans DM Ad Network

Share this article:

Online ad network Burst Media today plans to launch a separate ad network for direct marketers, Burst Direct.

The Burst Direct network will focus on a broader reach than Burst Media, serving 1 billion monthly ad impressions across about 700 publishers. The traditional Burst Network lets advertisers plan campaigns across specific target audiences using demographics, behavioral targeting and site lists.

"Brand marketers have a certain set of requirements [including] transparency and detailed, niche markets," said Jarvis Coffin, CEO of Burst Media, Burlington, MA. "Direct marketers benefit from having broad reach and affordable, measurable inventory."

Burst Media's publisher network includes Christian Science Monitor and Financial World.

About a dozen advertisers have tested the Burst Direct ad network in the past month. Burst does not yet have results from those campaigns.

"What we're trying to do is see where we need more inventory in which channels," said Andi Schneiter, vice president of Burst Direct.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.