BURST! Media Debuts Flexible Creative Unit Ad FormatOnline advertising services provider BURST! Media yesterday debuted the Flexible Creative Unit ad format, which supports the larger sized skyscraper and banner units. The FCU format also supports multiple text links within a single location, the company said.
BURST! Media, Burlington, MA., said previously, individual creative ad units supported by the FCU were available only on a site-by-site basis. The company is now making them available across the 2,300 sites within its network. The company claims to deliver more than 2 billion impressions per month.