Burnett hires DDB executive to build retail practice

Share this article:

Leo Burnett and Arc North America have tapped former DDB executive Patrice Dermody as executive vice president and director of retail, a new position created to further develop U.S. retail marketing efforts at the two agencies.

Ms. Dermody will lead retail-oriented new-business efforts and serve as a member of Leo Burnett's U.S. executive committee. Based in Chicago, she will report to Rich Stoddart, co-president of Leo Burnett and Arc North America.

Prior to her new position, Ms. Dermody was president of integrated marketing at DDB North America. She was the lead on multichannel retail accounts for Midas, LensCrafters and Safeway, among others. She also helped win the Dell, OfficeMax and Home Depot direct marketing accounts. DDB no longer handles Home Depot.

Ms. Dermody also served stints as principal and senior vice president at Publicis in Dallas and Grey Chicago.

Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.