Burnett hires DDB executive to build retail practice

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Leo Burnett and Arc North America have tapped former DDB executive Patrice Dermody as executive vice president and director of retail, a new position created to further develop U.S. retail marketing efforts at the two agencies.

Ms. Dermody will lead retail-oriented new-business efforts and serve as a member of Leo Burnett's U.S. executive committee. Based in Chicago, she will report to Rich Stoddart, co-president of Leo Burnett and Arc North America.

Prior to her new position, Ms. Dermody was president of integrated marketing at DDB North America. She was the lead on multichannel retail accounts for Midas, LensCrafters and Safeway, among others. She also helped win the Dell, OfficeMax and Home Depot direct marketing accounts. DDB no longer handles Home Depot.

Ms. Dermody also served stints as principal and senior vice president at Publicis in Dallas and Grey Chicago.

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