Burger King has hired Natalia Franco as its new EVP/CMO. The former VP of global marketing and innovation for Coca-Cola, will oversee the fast-food chain's product innovation, consumer insights and worldwide brand advertising. Franco will report to John W. Chidsey, chairman/CEO of Burger King.
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Online display advertising has become a huge business. But with that popularity comes a new threat that marketers need to be aware of.
We all know that marketing is evolving. The question is whether you're keeping pace.
