Burger King Hires Aprimo for Internet Campaign Management

Share this article:
Burger King Corp., Miami, yesterday said it selected Aprimo Marketing, Indianapolis, to help plan cycles, speed execution timelines and consolidate activities into a centralized Web site.


The Internet-based marketing management company has installed and deployed a system that Burger King's Corporate Transformation Team has used to identify, assign and manage various campaigns for the past two weeks.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.