Burger King Bids for Customer Loyalty Through eBay Deal

Share this article:
Less than two weeks after announcing a multi-year marketing and cross-promotional alliance with AOL Time Warner, restaurant chain Burger King Corp. has inked an online loyalty program deal with eBay Inc.


Announced yesterday, the deal ostensibly will help to encourage repeat visits to the 8,400 Burger King restaurants dotting the country. Burger King and eBay, San Jose, CA, claim this is the first Web-based loyalty program in the fast-food business.


Buying certain food or drink items at Burger King restaurants will earn points. These points can be deposited and tracked on a co-branded Burger King and eBay site. With the aid of these points, customers will be able to bid on rewards posted on the co-branded site.


Burger King, Miami, will offer 1 million rewards in 2002. The loyalty program and the co-branded site go live early next year.


Online and offline marketing programs, including in-store promotions, from Burger King and eBay will support the effort.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.