Burger King Bids for Customer Loyalty Through eBay Deal

Share this article:
Less than two weeks after announcing a multi-year marketing and cross-promotional alliance with AOL Time Warner, restaurant chain Burger King Corp. has inked an online loyalty program deal with eBay Inc.


Announced yesterday, the deal ostensibly will help to encourage repeat visits to the 8,400 Burger King restaurants dotting the country. Burger King and eBay, San Jose, CA, claim this is the first Web-based loyalty program in the fast-food business.


Buying certain food or drink items at Burger King restaurants will earn points. These points can be deposited and tracked on a co-branded Burger King and eBay site. With the aid of these points, customers will be able to bid on rewards posted on the co-branded site.


Burger King, Miami, will offer 1 million rewards in 2002. The loyalty program and the co-branded site go live early next year.


Online and offline marketing programs, including in-store promotions, from Burger King and eBay will support the effort.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.