Direct Line Blog

Burberry launches social network

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The New York Times reported this week on how high-fashion brand Burberry is looking to reach a younger audience with a proprietary social network. Artofthetrench.com calls users to share trench coat stories.

Also noted in the article: "…this year, direct retail overtook wholesale as [Burberry]'s biggest sales channel." The same was true of Neiman Marcus earlier this year.

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