Bunnies love that 7UP

Bunnies love that 7UP
Bunnies love that 7UP

Soda manufacturer 7UP is launching a viral e-mail campaign that extends its latest “Burping bunnies” TV commercial, in which a woman discovers that bunnies have eaten both her fruit and her 7UP — due to its all-natural flavors.

The Bunny E-Burp application, created with Oddcast, lets consumers create personalized virtual bunnies and send them to friends and families via e-mail. While visiting the site, consumers can also download a coupon for a free 2-liter or 20-oz bottle of 7UP when they buy another in an equivalent size.

close

Next Article in Email Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

StrongMail

StrongMail

We're StrongMail. We cater to enterprises looking for more than just a ...

Bronto Software

Bronto Software

Bronto Software provides the leading marketing platform for retailers and other commerce-focused companies ...

Knotice

Knotice

Knotice allows you to seamlessly manage your multi-channel mix, maximizing the ROI of ...

more »

More in Email Marketing

Relevancy Becomes More Relevant to Emailers

Relevancy Becomes More Relevant to Emailers

Email marketers appear on the cusp of embracing new technology, according to a new survey.

A Fresh Email Strategy for Fresh Water

A Fresh Email Strategy for Fresh Water

How charity: water met its $1.7m fundraising goal in a single month with a more mature email strategy.

The Future of Email Marketing

The Future of Email Marketing

6 trends marketers should watch to ensure long-term success with their email marketing.