Bunnies love that 7UP

Share this article:
Bunnies love that 7UP
Bunnies love that 7UP

Soda manufacturer 7UP is launching a viral e-mail campaign that extends its latest “Burping bunnies” TV commercial, in which a woman discovers that bunnies have eaten both her fruit and her 7UP — due to its all-natural flavors.

The Bunny E-Burp application, created with Oddcast, lets consumers create personalized virtual bunnies and send them to friends and families via e-mail. While visiting the site, consumers can also download a coupon for a free 2-liter or 20-oz bottle of 7UP when they buy another in an equivalent size.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.