Bunnies love that 7UP

Share this article:
Bunnies love that 7UP
Bunnies love that 7UP

Soda manufacturer 7UP is launching a viral e-mail campaign that extends its latest “Burping bunnies” TV commercial, in which a woman discovers that bunnies have eaten both her fruit and her 7UP — due to its all-natural flavors.

The Bunny E-Burp application, created with Oddcast, lets consumers create personalized virtual bunnies and send them to friends and families via e-mail. While visiting the site, consumers can also download a coupon for a free 2-liter or 20-oz bottle of 7UP when they buy another in an equivalent size.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: