Bulldog Solutions Selects Unica for Enterprise Marketing Management

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Bulldog Solutions LLC, a leader in sales lead generation using Webinar campaigns and Web-based programs, said that its company plans to use, enterprise marketing management solutions provider, Unica. Corp.,'s Affinium software during the second and third quarters of 2006. Bulldog Solutions plans to use Affinium to support the delivery and measurement of strategic, targeted B2B marketing campaigns on behalf of its clients.

Bulldog Solutions will rely on Waltham, MA-based Unica's Affinium Suite  for end-to-end management of its marketing and lead acquisition and development, including web analytics, predictive modelling, marketing resource management and cross-channel campaign management. Affinium will replace an existing commercial system and other in-house developed applications, providing Austin, TX-based Bulldog and its clients with a complete and integrated marketing management solution.

Bulldog provides clients such as Dell, BMC Software and Hoover's with strategic planning, development and implementation of turnkey lead-generation campaigns.

Bulldog leverages a wide scope of capabilities, including creative services, media services, event management, speaker training and best practices for sales engagement to help drive program ROI and high-quality sales leads for clients.

Bulldog Solutions will use Affinium to coordinate, execute and measure its marketing efforts for clients in the areas of creative development, media planning, Web design and personalized communications. Affinium will help Bulldog monitor and analyze customer behavior across Internet and other channels in order to make real-time decisions about messaging and audience segmentation.

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