Three ways to build a brand that can last through the ages.
Here's some concrete advice on how to make the most of your funds in the New Year.
Marketers now dedicate a quarter of their budgets to IT spending.
Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.
The share of budget allocated for digital marketing is growing by leaps and bounds.
No matter how big or small a company is, it turns out that creating well-thought-out, strategic marketing plans in advance, is still a big challenge for many.
5 reasons preference management is good for compliance and marketing ROI.
Brands need to be mobile-aware. The question is: How does one budget for this necessary expense?
When the USPS announced in February a plan to eliminate mail delivery on Saturday, mailers approved.
Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.
Concerning the future of the USPS, one thing is abundantly clear: It is going to change, sooner rather than later, and in significant fashion.
The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.
In lean economic times marketing can harness technology to streamline costs and improve results.
Marketers in the Asia-Pacific Region seek to expand their digital budgets and expertise
How to cut through the complexities and maximize searching marketing spend.
How the wrong marketing campaign can suck the life out of a company.
Moosejaw's VP of technology Michael Moore on the CIO/CMO relationship. It's like a marriage.
Stop gambling with next year's marketing budget and play your cards right with Content, Cadence, and Closure.
It is not uncommon that the retail side of a business doesn't know what the Web side is doing.
Marketers plan to spend slightly more on digital marketing this year than they did in 2011, and are moving some of their spending away from traditional advertising, according to a new report from the Society of Digital Agencies.
Avoiding common email marketing mistakes will ultimately drive better campaign ROI.
Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year.
Nearly 15% of marketers cut expenditures during the third quarter of 2011 and the same number plan to cut expenditures during Q4, according to the Direct Marketing Association's (DMA) Nov. 17 "Quarterly Business Review."
US direct response short-form TV advertising spending decreased 5.8% year-over-year to $4.5 billion in 2010, according to a March 17 Kantar Media report. Conversely, industry-wide US advertising expenditures increased 6.5% in 2010, compared with the prior year, to $131.1 billion, according to the New York-based media measurement firm.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...