budgets

Maximizing email

Dianna Dilworth February 01, 2012

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.

Insurance marketers leverage targeted marketing

Alex Palmer February 01, 2012

Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.

Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year.

Fifteen percent of marketers to cut Q4 spending

Juan Martinez November 18, 2011

Nearly 15% of marketers cut expenditures during the third quarter of 2011 and the same number plan to cut expenditures during Q4, according to the Direct Marketing Association's (DMA) Nov. 17 "Quarterly Business Review."

Short-form TV ad spending down 5.8% in 2010, but overall spend up 6.5%: Kantar Media

Juan Martinez March 17, 2011

US direct response short-form TV advertising spending decreased 5.8% year-over-year to $4.5 billion in 2010, according to a March 17 Kantar Media report. Conversely, industry-wide US advertising expenditures increased 6.5% in 2010, compared with the prior year, to $131.1 billion, according to the New York-based media measurement firm.