budgets

eTail Blog Insights: Report Reveals 35% of Marketers Do NOT Have Strategy for FY2014

eTail Blog Insights: Report Reveals 35% of Marketers Do NOT Have Strategy for FY2014

No matter how big or small a company is, it turns out that creating well-thought-out, strategic marketing plans in advance, is still a big challenge for many.

A Marketing Strategy That's Nutritious and Delicious

A Marketing Strategy That's Nutritious and Delicious

5 reasons preference management is good for compliance and marketing ROI.

Mobilizing Resources

Mobilizing Resources

Brands need to be mobile-aware. The question is: How does one budget for this necessary expense?

Without Five-Day Delivery, Will Rates Increase for Mailers?

Without Five-Day Delivery, Will Rates Increase for Mailers?

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When the USPS announced in February a plan to eliminate mail delivery on Saturday, mailers approved.

The Evolution of Marketing

The Evolution of Marketing

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Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.

USPS: The Next Amtrak?

USPS: The Next Amtrak?

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Concerning the future of the USPS, one thing is abundantly clear: It is going to change, sooner rather than later, and in significant fashion.

The State of Marketing Data

The State of Marketing Data

The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.

Marketing and the Interboom

Marketing and the Interboom

In lean economic times marketing can harness technology to streamline costs and improve results.

Stretching the digital dollars across the globe

Stretching the digital dollars across the globe

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Marketers in the Asia-Pacific Region seek to expand their digital budgets and expertise

Searching for the optimal paid search strategy

Searching for the optimal paid search strategy

How to cut through the complexities and maximize searching marketing spend.

The top 10 mistakes marketers make

The top 10 mistakes marketers make

How the wrong marketing campaign can suck the life out of a company.

Michael Moore, VP of technology, Moosejaw Mountaineering

Michael Moore, VP of technology, Moosejaw Mountaineering

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Moosejaw's VP of technology Michael Moore on the CIO/CMO relationship. It's like a marriage.

3 ways to gamble away next year's lead gen budget

3 ways to gamble away next year's lead gen budget

Stop gambling with next year's marketing budget and play your cards right with Content, Cadence, and Closure.

Three ways to get integration initiatives implemented

Three ways to get integration initiatives implemented

It is not uncommon that the retail side of a business doesn't know what the Web side is doing.

Report: Digital marketing spend steadily rising

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Marketers plan to spend slightly more on digital marketing this year than they did in 2011, and are moving some of their spending away from traditional advertising, according to a new report from the Society of Digital Agencies.

Maximizing email

Maximizing email

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.

Insurance marketers leverage targeted marketing

Insurance marketers leverage targeted marketing

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Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.

Ad spend flat in Q3

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Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year.

Fifteen percent of marketers to cut Q4 spending

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Nearly 15% of marketers cut expenditures during the third quarter of 2011 and the same number plan to cut expenditures during Q4, according to the Direct Marketing Association's (DMA) Nov. 17 "Quarterly Business Review."

Short-form TV ad spending down 5.8% in 2010, but overall spend up 6.5%: Kantar Media

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US direct response short-form TV advertising spending decreased 5.8% year-over-year to $4.5 billion in 2010, according to a March 17 Kantar Media report. Conversely, industry-wide US advertising expenditures increased 6.5% in 2010, compared with the prior year, to $131.1 billion, according to the New York-based media measurement firm.

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