Despite the economic downturn, nearly half of all CMOs (54.1%) say their company's budget would stay the same or increase in 2009, according to the newly released Chief Marketing Officer (CMO) Council's Marketing Outlook 2009. However, their overall marketing mix is shifting, the study said. "Senior marketers are looking to hold budgets steady and not make tremendous cuts in headcounts," said Liz Miller, the council's VP of programming and operations.