Budget Partners With Pegasus Systems
The goal of the agreement, according to Budget Rent a Car, is to make it easier for consumers to book car rentals at the same time they are making their online hotel reservations and travel plans.
Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?
The long road to digital marketing leadership starts with organizational alignment, a study finds.
A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.