Budget Partners With Pegasus Systems
The goal of the agreement, according to Budget Rent a Car, is to make it easier for consumers to book car rentals at the same time they are making their online hotel reservations and travel plans.
Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.
The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.
The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.