Budget Partners With Pegasus Systems
The goal of the agreement, according to Budget Rent a Car, is to make it easier for consumers to book car rentals at the same time they are making their online hotel reservations and travel plans.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.