Budco acquires Direct Group divisions

Share this article:

Budco, a Highland Park, MI-based marketing firm, announced its acquisition of two divisions of Direct Group on February 1.

Direct Group's Piscataway, NJ database management and marketing analytics group and its Robbinsville, NJ fulfillment center will move under Budco management. No staff changes are expected at the locations, according to a statement from the companies.

Matt Graham, Direct Group's chief strategy officer, and Ken Palma, its VP of database marketing, will join Budco, but the companies did not specify their roles. Don McKenzie, president and CEO of Direct Group, will retain his current title and join Budco as vice chairman.

"Our expanded geographic footprint will allow us to better manage fulfillment and account management resources, as well as expand mailing and logistic options for our clients," said Terry Niles, president of Budco, in a statement.

Budco and Direct Group representatives could not be reached for comment by publication.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.