B-to-g Marketing

B-to-g marketers leverage social media to build relationships with federal employees

B-to-g marketers leverage social media to build relationships with federal employees

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B-to-g marketers use social media just like many other marketers do. It's all a matter of targeting and fostering relationships — not solely sales.

Social media channels draw potential customers

Social media channels draw potential customers

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One of the core issues with social media marketing to the government is that few marketers know how to quantify its value.

B-to-g marketers shift focus to 
digital and social channels

B-to-g marketers shift focus to 
digital and social channels

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Business-to-government marketers must beware the bulk. Direct mail no longer headlines the b-to-g marketing mix. These days, print performs as a role player, supplementing a more integrated strategy that pivots on digital channels

Deloitte builds awareness

Deloitte builds awareness

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Government-driven marketing pivots on engagement. Because the process to attain a government contract can take longer than 12 months, b-to-g companies have increasingly adopted digital marketing as a means to remain top-of-mind with their targets.

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