BTB Site Strikes Partnership With Industry Week

Share this article:
NetVendor.com, an e-commerce provider for mid-size manufacturers and distributors of industrial, electronics and automotive products, is expected to begin an extensive business-to-business marketing campaign March 6.


The focus of the campaign, which targets executives in the $3 trillion manufacturing sector and its supporting service industries, revolves around a partnership with Industry Week, one of the manufacturing industry's leading publications.


The site will co-sponsor a microsite at IndustryWeek.com as well as sponsor the frequently-asked-questions section within the microsite. Information about NetVendor.com and its services will be prominently featured.


As part of the deal, three Industry Week supplements running March 20, April 17 and May 15 will feature NetVendor.com as the exclusive sponsor and advertiser.


"Industry Week fits our target market as far as the audience we're looking for in the manufacturing industry. It is a well respected publication," said Connie Pope, marketing director at NetVendor, Inc., Atlanta. Other print ads will begin running in the Wall Street Journal this month.


BTB e-commerce is projected to surpass $7.29 trillion in 2004, according to the GartnerGroup, Stamford, CT. North America will account for 39 percent of that figure.


"We're excited to be part of the space and ready to grab as much of it as fast as we can," said Pope, whose company is currently focusing on the North American market.


The agency of record is Folio Z, a technology marketing company based in Atlanta. Other future elements will include an e-mail marketing program to kick off in the second quarter. Lists will come from Industry Week, Yahoo and other sources. Approximately 50,000 people will receive the mailing.


A direct marketing campaign will launch this month targeting 10,000 businesses.


The site will run banner ads on IndustryWeek.com and ThomasRegister.com. At press time, the company was also looking into partnerships with a number of the search engine portals.


Outdoor ads in Wall Street and Silicon Valley began running in December and will continue through the end of the month. The buys included bus and subway advertising.


NetVendor.com offers its E.mbrace e-commerce technology, which is an electronic trading environment linking suppliers to their customers. It also runs SurplusBin.com, an e-commerce portal and trading community where companies in targeted industries can liquidate or buy surplus inventory.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.