BTB Provider Takes to Radio, Print

Share this article:
Century Business Services, or CBIZ, began a print and radio advertising campaign this week targeting small to mid-sized companies in key geographical markets. The effort aims to raise awareness of the company and its range of services.

CBIZ provides outsourced business services, including human resources, account and tax, employee benefits and payroll, to small and medium-sized companies from various vertical markets.

The initial phase of the campaign is to run through the end of the year in Atlanta; Chicago; Denver; Kansas City, MO; Los Angeles; Philadelphia; San Jose, CA; St. Louis; and Washington/Baltimore.

Print ads will run in metropolitan business journals, said Kate Kowalski, director of corporate relations at CBIZ, Cleveland. The primary targets will be CEOs, CFOs and comptrollers.

A Web address and phone number are provided for those wishing to respond.

Creative for the campaign was done in-house.

Kowalski would not discuss the cost of the campaign.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US