BTB Ad Pages Up 3.7% in August

Share this article:
Advertising pages in business-to-business magazines increased 3.7 percent in August compared with the year-ago period, according to a report released by American Business Media. Advertising dollars for the month rose 4.6 percent.

Year-to-date numbers, however, were not as good. So far this year, ad dollars spent in BTB magazines climbed just 2 percent, and the number of ad pages inched ahead 0.7 percent.

"We are on track for 2 percent to 4 percent revenue growth in 2004," said Gordon Hughes, president/CEO of American Business Media.

Home and building titles showed the biggest increase in ad pages for August, improving 15.7 percent. Also gaining was drugs and toiletries, up 8.7 percent. Other sectors on an upswing included travel, up 8.1 percent; telecommunications, 6.9 percent; manufacturing and electrical equipment, materials and components, 4.9 percent; finance, business and advertising, 2.4 percent; and retail, 0.3 percent.

The biggest drop in ad pages came in the software category, down 12.1 percent. It was followed by automotive, down 11.9 percent; computers, 9.3 percent; and services, direct response and classified, 1.1 percent.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.