BTB Ad Pages Up 3.7% in August

Share this article:
Advertising pages in business-to-business magazines increased 3.7 percent in August compared with the year-ago period, according to a report released by American Business Media. Advertising dollars for the month rose 4.6 percent.


Year-to-date numbers, however, were not as good. So far this year, ad dollars spent in BTB magazines climbed just 2 percent, and the number of ad pages inched ahead 0.7 percent.


"We are on track for 2 percent to 4 percent revenue growth in 2004," said Gordon Hughes, president/CEO of American Business Media.


Home and building titles showed the biggest increase in ad pages for August, improving 15.7 percent. Also gaining was drugs and toiletries, up 8.7 percent. Other sectors on an upswing included travel, up 8.1 percent; telecommunications, 6.9 percent; manufacturing and electrical equipment, materials and components, 4.9 percent; finance, business and advertising, 2.4 percent; and retail, 0.3 percent.


The biggest drop in ad pages came in the software category, down 12.1 percent. It was followed by automotive, down 11.9 percent; computers, 9.3 percent; and services, direct response and classified, 1.1 percent.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.