Brylane Reports Sales Up for FY97
The fourth quarter also saw steady improvements, with pro-forma net sales rising 8 percent to $345.8 million, from $319.6 million, and pro-forma net income rising 31 percent to $14.2 million, from $10.8 million.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.