Brylane, Alliance Data Extend Contract

Share this article:
Alliance Data Systems Corp. and Brylane Inc. signed a 10-year contract extension, they announced yesterday.


Alliance Data will continue providing private-label credit services to Brylane's catalog brands, including Chadwick's of Boston, Lane Bryant, Roaman's, Brylane Home, Brylane Home Kitchen, Lerner, King Size, Jessica London and La Redoute.


Alliance has provided private-label credit services for Brylane's multiple catalog and corollary Internet brands since 1986. It will continue providing services such as receivables funding, credit card marketing, billing and remittance processing and e-business services that complement Brylane's e-commerce efforts.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.