UPS Inc. said it will be conducting a global ad agency review. Its incumbent US agency, The Martin Agency, is invited to participate, said Karen Cole, UPS spokesperson. The review will cover global advertising, media buying, relationship marketing and digital services, she said.
The second annual National Catalog Advocacy & Strategy Forum is slated for May 20-21, with the postage rate increase and the proposed "summer sale" among the topics of discussion.
Online video game rental company Gamefly has filed a complaint against the US Postal Service claiming discriminatory practices against it. The complaint, filed with the Postal Regulatory Commission, alleges that the Postal Service unduly discriminated against Gamefly.
EBay Inc. reported a first quarter revenue of $2.02 billion, a $171.6 million year-over-year loss.
UPS Inc. today reported first quarter revenue of $10.9 billion, down 13.7% from the same quarter last year, and saw its earnings fall nearly 56% to $401 million, compared to profit of $906 million a year ago.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.