Just because a mobile device has a tiny screen doesn't mean it's a mini PC.
Yahoo users will be able to opt out of third-party website tracking beginning this summer by implementing a "Do Not Track" (DNT) header feature, said Shane Wiley, VP of privacy and data governance at Yahoo.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.