Brokerage Uses Coremetrics Web Analytics

Coremetrics, a provider of hosted Web analytics solutions, said yesterday that ShareBuilder Securities Corp. chose Coremetrics, Burlingame, CA, to provide analysis of its online customer and visitor behavior.


ShareBuilder, Bellevue, WA, an online brokerage, will use Coremetrics' Online Analytics for Financial Services to understand how different online content affects conversion ratios and overall Web site usability.


The Coremetrics product is designed to serve the data-intensive needs of financial services companies.


close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

I Have All My Big Data in Hadoop; Now What?

I Have All My Big Data in Hadoop; ...

Big Data is exciting because it has the potential to deliver insights that can transform your marketing—but determining what to actually do with that data is another matter.

3 Ways to Harness Machine-Generated Data for Marketing

3 Ways to Harness Machine-Generated Data for Marketing

Machine-generated data is transforming the ad tech world. Can your analytics tools keep up?

Word to the Wise: In-Memory Analytics

Word to the Wise: In-Memory Analytics

In-memory analytics isn't new; the interest in Big Data tools has simply raised its profile.