Brodia Fills Marketing Coffers With $30M

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Brodia, San Francisco, said this week that it has received $30 million in investment from Capital Z Financial Services Fund, New York, and Draper Fisher Jurvetson, Redwood City, CA, which it will spend to increase its marketing efforts.


Formerly known as Transactor Networks, Brodia (www.brodia.com) is an e-commerce company that partners with financial institutions, affinity groups, merchants and other organizations to offer consumers a free online shopping service.


Brodia recently partnered with MBNA, Wilmington, DE, to provide online wallets to MBNA customers. It also developed -- in conjunction with AOL, American Express, IBM, MasterCard, Microsoft, Sun Microsystems and Visa USA and others -- ECML, a standard for online form-filling.

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