Brochure's cover might need to take some lessons from the product it sells

Brochure's cover might need to take some lessons from the product it sells
Brochure's cover might need to take some lessons from the product it sells

I found this brochure in the recycling bin — which is perhaps not entirely surprising, as how many recipients are likely to raise their hands to say: "Hey boss, I think I need to attend this program?"

The piece did catch my eye in the recycling bin amid the other castaways – its bright color helped. The size of the piece was not a stand-out, however. Postal pressures, I'm sure, led the piece to be folded in half and tabbed.

One side contains the requisite postal information and a "mini-version" of the front cover of the full-size brochure. The other side displays a reduced-size and less copy-heavy version of the front cover design. Those who aren't put off by the title might look inside, and they will be rewarded with a lot of detailed, benefit-based information that seminars companies like National Seminars have long found effective. The question remains, however: How many will look inside?

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