BroadVision, SAS Ally on Customer Data

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SAS Institute, Cary, NC, and BroadVision, Redwood City, CA, have formed a global alliance that will allow organizations to build a comprehensive view of their customers and bring a "corner store" level of intimacy to e-businesses.


Under terms of the agreement, BroadVision's e-business applications will be integrated with SAS' analytical customer relationship management and data warehousing solutions to enhance BroadVision's e-commerce functionality. The resulting solutions are designed to improve the intelligence and clarity of interactions with clients, allowing companies to understand and optimize the value of every customer.


The combined offering features a closed-loop system that will allow BroadVision software to "learn" more effectively from every customer interaction and to share that learning with other customer touch points. Businesses will be able to combine information from all of their customer channels and to enrich that information with demographic, attitudinal and other nontransactional information to fill in the missing pieces of the customer puzzle.


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