BroadVision, Sagent Target Net

Share this article:
Internet business application supplier BroadVision, Redwood City, CA, and Sagent Technology, Palo Alto, CA, are working together to deliver data mart-based relationship management solutions over the Internet.


According to the companies, by combining Sagent's turnkey data mart solutions with BroadVision's e-commerce applications marketing managers will have a complete tool set for creating, analyzing and tailoring more effective campaigns. The combination will allow managers to view customer data as well as report, analyze, ask "what-if" questions, then act on that information to help establish and retain customers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings