Broadbase Software Buys Aperio

Share this article:
Broadbase Software Inc., Menlo Park, CA, a provider of analytic and marketing infrastructure applications, said yesterday it entered into an agreement to acquire Aperio Inc., a provider of e-commerce marketing solutions.


Natick, MA-based Aperio works with Fortune 1000 companies to maximize their marketing strategies and effectively manage customer lifecycles. Under the terms of the agreement, Broadbase will issue approximately 270,000 shares of Broadbase common stock in exchange for all outstanding common stock of Aperio and assume all outstanding options to purchase Aperio's common stock.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.