Broadbase, Intershop Adapt Application

Share this article:
Broadbase Software, Menlo Park, CA, a provider of customer-focused analytic and marketing automation applications, and Intershop Communications, San Francisco, last month announced the immediate availability of an adapter that enables rapid integration of Intershop's Enfinity application with Broadbase's e-marketing and real-time personalization capabilities.


With the integration of Broadbase, Intershop Enfinity users are provided with several hundred best-practice and ready-to-use metrics that serve as the platform to provide intelligent, ongoing and automated customer interactions. The integration also will automate the process of data extraction and transformation because it integrates online consumers' personal data in the Enfinity database with a wealth of customer and visit-related click-through data stored in the Web log and in the Enfinity-specific session log. Broadbase's analytic and e-marketing applications make it possible to identify and analyze customer characteristics, making it possible to offer the best products to the best customers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.