Broadband and Internet Pollution

Share this article:
Paul R. Gosselin writes about "Marketing to Your Broadband Customers" in the Feb. 12 iMarketing News.


For three years I have been fast-wired.


I am online many hours every day. I buy broadband and use the Web to save time and money.


I hate anything that slows my online experience. When I land on a Flash presentation, I click all over the place to try to get past it as soon as possible. They are especially annoying if you visit a particular site often.


Any page that takes more than five seconds to load has me "cussing" the company for wasting my time.


Give me formatted text, clear communications, a little color and fast-loading or optional images. Keep your streaming video out of my face unless I ask for it.


Send me an animated or talking e-mail and it's gone.


It makes me wonder whether we even would need broadband if Web builders were more sensitive to Internet pollution.


And speaking of the Internet and pollution, AOL's repetitive mass mailings of CDs take environmental irresponsibility to stratospheric levels.


Thomas Amshay


Marketing Business Development Director


Exposure-PLUS.com


TAmshay@exposure-plus.com


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.