Britney Spears Is Right Fit for Jean Company

Share this article:
Second Generation Jeans was looking for a smash hit with its recent sweepstakes. Early indications show the company got it.


The Britney eCrush Contest, which ended yesterday, drew more than 6,500 entries and doubled traffic to the jean company's Web site, Sec2gen.com.


The sweepstakes offered a pair of tickets to a Spears' Sept. 18 concert, a backstage pass and a free outfit from Second Generation Jeans. The company partnered with eCrush.com, a message board where teens reveal their secret crushes, and interactive agency ImagineThat.


To promote the sweepstakes, ImagineThat posted information on dozens of fan sites and message boards.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.