British Airways Picks Teradata CRM Solution

Share this article:
British Airways will use a customer relationship management product from Teradata to improve its analysis and implementation of marketing campaigns, the company said yesterday.


In the initial phase of the project, British Airways will use the CRM solution to analyze, understand and deliver what it describes as personalized, relevant and timely communication to Executive Club members through e-mail and direct mail. British Airways and Teradata said further uses are being evaluated.


Teradata is a division of NCR Corp.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.