Britain's Metro Radio, Flytxt 'Flirt' With Wireless

Share this article:
Metro Radio, media owner Emap's Northeast England-based FM radio station, and its wireless marketing partner Flytxt are expected to run a St. Valentine's Day "Text'n'Flirt" campaign today for the station's listeners.


An existing SMS database of 35,000 Metro listeners and those tuning in to the station get a chance to send their valentine an anonymous message today via text. London-based Flytxt handles the effort.


The aim is to reward Metro's audience with fun ways to deliver a valentine message as well as boost its SMS database. Metro Evening Show's DJ Wayne and Breakfast Show presenter Brian Moore invited listeners to take advantage of this anonymous service. The database also received a message to encourage participation in "Text'n'Flirt."


Listeners type in their valentine's mobile number with the message for delivery today. Once the campaign ends, the list of new members will be invited to join the station's SMS club. An estimated 14,000 listeners who participated in Metro's "Red & White, Black & White" competition in October also were sent an invite to participate in "Text'n'Flirt."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.